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Why COVID-19 vaccination badly needs a global celebrity face

Former US presidents Barack Obama, George W Bush and Bill Clinton have already revealed they'll take the vaccine in public.

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Photo used for representational purpose

Photo used for representational purpose

From the legendary Elvis Presley who became the global face of polio vaccination to superstar Amitabh Bachchan in India, celebrity endorsements have always helped vaccination rates go up, and now the hunt is on for a global face to support the Covid-19 vaccination in order to allay fears among people who either do not believe or are afraid to go in for the shot.

As the US prepares its nationwide vaccination programme, a new survey published in the American Journal of Infection Control has revealed that at least 21.3 per cent adults in the country are not planning to get the Covid-19 vaccine shot.

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