It’s tough to negate the fact that Naezy became popular among Bollywood fans after the release of Zoya Akhtar’s Gully Boy, apparently inspired by his life.

Sure, this headline would be more appealing if we replaced ‘bhai’ with ‘bhidu’, but considering that Jackie Shroff—seen at a tree plantation drive—has filed an appeal restricting the word’s unauthorised use, we aren’t taking any chances