That the immense popularity of T20 cricket will herald innovations and advancements in the 50-over game is now old hat. But, while the International Cricket Council World Cup 2011 may not be the apt forum to continue experimenting with the one-day international format, Chief Executive Officer of the International Cricket Council Haroon Lorgat said world cricket administrators are looking forward to September's Champions Trophy for a series of innovations and novelties. Speaking to MiD DAY on the sidelines of the unveiling of the 2011 World Cup logo in Mumbai last night, Lorgat said: "I think we must be conscious about the things that are happening around us. "And with the attraction of T20, we have to be a bit more innovative. "Having said that though, I think the introduction of batting powerplays has sort of balanced the (50-over) game a fair bit." Lorgat, a South African businessman and investor who has also been chairman of selectors for the Proteas' national team, added that he is "looking forward" to the Champions Trophy in South Africa. "We have added some innovations in terms of making it attractive. And I think it is going to be very exciting because the top eight teams will be competing. So yeah, it will be one great tournament," Lorgat said. On the process of organising the 2011 World Cup, the ICC CEO said the demands and challenges match those of organising any other major global event. "I think it is growing in its stature, the standards are rising. And in this particular case, we have four co-hosts," he said. Lorgat added that since the sub-continent is "absolutely fanatic" about cricket, the World Cup in two years' time will be an event to remember. "I think it is going to be a very big job but a rewarding one. And I am really looking forward to it," he said.

Pietersen should attack Aussies: Vaughan

That the immense popularity of T20 cricket will herald innovations and advancements in the 50-over game is now old hat.

Champions Trophy will be innovative: ICC

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Champions Trophy will be innovative: ICC

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