Indian captain Virat Kohli to endorse male grooming products

Dipti Jagdev Shah, Senior Marketing Director and Business Head, Philips Personal Care, said: "To associate with Virat Kohli is a natural choice"

Indian cricket skipper and youth idol Virat Kohli has been announced as brand ambassador for the male grooming product range for Philips India.

In the build-up to the launch of the latest range of Philips Trimmers BT 3000, Kohli said in a statement: "I am very excited and proud to be associated with an iconic brand like Philips. I love my beard to be always perfectly styled," he said, adding that he likes products which help him groom his beard into any style that feels right to him. The brand values Virat as a key influencer to drive it among millennials.

Dipti Jagdev Shah, Senior Marketing Director and Business Head, Philips Personal Care, said: "To associate with Virat Kohli is a natural choice - his beard is the most loved aspect of this stylish youth icon and Virat personifies our brand philosophy of the modern man flawlessly."

Also Read - Intercontinental Cup: Virat Kohli, Amitabh Bachchan Laud Indian Football Team's Win

Catch up on all the latest T20 news and updates here. Also download the new mid-day Android and iOS apps to get latest updates

This story has been sourced from a third party syndicated feed, agencies. Except for the change in headline, the story has been provided "AS-IS," "AS AVAILABLE, without any verification or editing from our side. Mid-day accepts no responsibility or liability for its dependability, trustworthiness, reliability and data of the text. Mid-day management/mid-day.com reserves the sole right to alter, delete or remove (without notice) the content in its absolute discretion for any reason whatsoever

"Exciting news! Mid-day is now on WhatsApp Channels Subscribe today by clicking the link and stay updated with the latest news!" Click here!