Board of Control for Cricket in India secretary Jay Shah in New York visited the National Football League headquarters with the BCCI saying the move was aimed at "fostering international sporting collaborations."

Jay Shah is currently in the United States for the ongoing T20 World Cup 2024. The initiative of organizing the T20 World Cup 2024 in the Americas is to promote cricket beyond its boundaries. During the visit, Shah held productive discussions with NFL Commissioner Roger Goodell and his team, focusing on sharing best practices, exchanging innovative ideas, and enhancing fan engagement and experiences.