MS Dhoni, long celebrated for his calm and composed presence on the field that earned him a popular nickname 'Captain Cool', has now formalised his association with the name. The 43-year-old recently filed a trademark application for exclusive rights over the term 'Captain Cool' in connection with sports training, coaching services, and training centres.

According to the Trade Marks Registry portal, Dhoni’s application of the trademark, which officially appeared in the journal on June 16, has progressed smoothly, having been accepted and subsequently advertised.

“Delighted to share a recent development from the field of trademark law that underscores the evolving role of personality rights and acquired distinctiveness in overcoming relative grounds for refusal,” wrote Dhoni’s lawyer, Mansi Aggarwal, in a LinkedIN post.