Anurag Thakur, the Secretary of the Board of Control for Cricket in India (BCCI) admitted that Brand IPL took a beating due to corruption issues which were exposed in 2013.


BCCI Secretary Anurag Thakur at a promotional event yesterday. Pic/Pradeep Dhivar 

"As far as the branding is concerned, I personally feel yes, we took a hit. In the last couple of years, we have struggled. But we have brought in reforms in the last few months. That has paid (off)," Thakur said at the announcement of IPL's new title sponsor, Vivo, yesterday.