The BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping Rs 48,390 crore through IPL media rights for a five-year period, starting 2023.

While Disney Star retained their Indian sub-continent TV rights by paying Rs 23,575 crore (Rs 57.5 crore per game), the most sought-after India digital rights deal was acquired for Rs 20,500 crore by the Reliance backed Viacom18, which also won the non-exclusive Package C by paying Rs 2,991 crore more.