Call it the corporatization of Indian cricket or the change of guard in Team India, the MCA on Wednesday was certainly left a trifle embarrassed as its plans to pay tribute to Sachin Tendulkar at his home ground went a little awry with Virat Kohli's advertisement billboards completely overshadowing the batting icon's action pictures.

Mumbai Cricket Association (MCA) had planned to have 51 different pictures of Tendulkar with his Test centuries and names of oppositions inscribed on rectangular billboards, which were supposed to be put on the perimeter of the Wankhede Stadium roof.