Updated On: 01 June, 2012 01:18 PM IST | | PTI
Stung by the controversies and scandals this season, the IPL authorities will put in place strict guidelines for franchise owners to ensure that the glamorous event's brand image is not dented in future.
Although this year's IPL drew massive crowds, it was rocked by a spate of controversies involving franchise owners as well as players and the furores ranged from molestation charges against a player to a scuffle between a team owners and stadium authorities in Mumbai.
The league's boss Rajiv Shukla conceded that there were fears of brand IPL taking a hit due to the negative press but things seem to have settled down and he would ensure that there is no repeat by having a word with franchise owners.