Global sportswear brand PUMA has chosen to partner with Indian cricket’s latest sensation KL Rahul. The brand announced a three-year association with the cricketer which will see him feature in exciting brand campaigns and promote the latest product lines across performance and sportstyle categories. Rahul, who has been in phenomenal form of late, joins Indian skipper Virat Kohli and a line-up of athletes further strengthening the brand’s foothold and leadership as a sportswear brand. The association has been facilitated by Cornerstone Sport, which exclusively represents KL Rahul, and Indian Skipper Virat Kohli including many others.

A rising star of Indian cricket, the elegant 26-year-old batsman has broken records to become the fastest to have scored centuries in all three formats of the game. Touted as the next big thing in Indian cricket, Rahul’s determination, confidence, energy, exuberance and versatility both on and off the field make him a perfect fit for the brand.