Oh, MI! Virat Kohli jerseys selling like hot cakes
Updated On: 12 April, 2024 07:30 AM IST | Mumbai | Ashwin Ferro
The in-form Kohli’s astounding batting numbers so far this season notwithstanding, another reason for the sale of his jerseys could be the unique marketing brain behind some of these street-smart vendors
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Virat Kohli fans buy their star cricketer’s No.18 RCB jersey near Wankhede Stadium yesterday. Pic/Atul Kamble
Fan loyalty is a very intriguing subject in sport. While some fans are crazy about their heroes, others simply adore their teams. It is difficult to gauge whose passion is greater. Something similar was unfolding on the footpaths, lining up the approach to the Wankhede Stadium on Thursday, where Mumbai Indians hosted
the Royal Challengers Bengaluru.
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