T20 World Cup 2024: ICC unveils "whatever it takes", the official event song

The International Cricket Council ICC is pleased to announce the official event song for the ICC Womenrsquos T20 World Cup 2024 titled lsquoWhatever It Takesrsquo The soundtrack is a collaboration between the vibrant allgirl pop group WiSH acclaimed music director Mikey McCleary composer Parth Parekh and produced by Bay Music House The single is now available for download and streaming on major platforms worldwideThe official music video was also launched alongside the soundtrack offering a cinematic preview of the tournament It features highlight reels of iconic moments in womenrsquos cricket and the choreography portrays the ICC Womenrsquos T20 World Cup 2024 as the mustwatch event of the yearThe song for the ninth edition of the ICC Womenrsquos T20 World Cup embraces a global pop sound blending excitement and energy to resonate with international audiences and connect with younger fans Watch the full music video httpswwwyoutubecomwatchvIj4LP6nIAWEWiSH the allgirl pop sensation brings youthful energy and modern flair to the track celebrating empowered women in sport through Mikey McClearyrsquos visionary composition The campaign slogan for the ICC Womenrsquos T20 World Cup ndash ldquoWhatever It Takesrdquo embodies the journey of elite cricketers who dedicate themselves to achieving excellence in their sport The song echoes this sentiment celebrating the commitment and pursuit of excellence that characterises championsAlso ReadTeam Indias Ravichandran Ashwin launches Hindi YouTube channelICC General Manager Marketing and Communications Claire Furlong said The ICC is committed to make the ICC Womenrsquos T20 World Cup 2024 the best possible stage for world class players to shine Womens cricket is firmly established on the global stage and our vision is to further enhance its recognition with the launch of the official event song This soundtrack is not only a prelude of the extraordinary talent that will be displayed on the field of play but also the vehicle to inspiring a new generation of heroes to womenrsquos cricketrsquos evergrowing worldwide fanbaseBuilding on the success of the 2023 edition in South Africa which recorded over 190 million global viewing hours ndash a remarkable 4437 increase from the 2020 tournament ndash the 2024 event is expected to elevate the sport even further attracting new audiences and increasing engagement worldwideThe action is set to begin at the Sharjah Cricket Stadium in the United Arab Emirates on 3 October 2024 where each of the 10 participating nations will undoubtedly do ldquoWhatever It Takesrdquo to lift the trophy at the conclusion of the Final at Dubai International Stadium on 20 OctoberWiSH shared their excitement at the launch of the song We are incredibly proud to share that as an allgirl group wersquove created the official event song for the ICC Womenrsquos T20 World Cup Cricket is a powerful force that unites people across our country and around the world and itrsquos an honour to contribute to such a special occasion As huge fans of Jemimah Rodrigues and Smriti Mandhana we canrsquot wait for them to do the hook step from the music video and of course the other players from all the participating nationsrdquoSpeaking about the song Music Director Mikey McCleary said ldquoI feel we have captured the vibe and the energy of a T20 cricket world cup in this song and cant wait for cricket fans all over the world to listen to itrdquoThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever