El Clasico, the most-watched club game in world football, is back, with FC Barcelona set to host Real Madrid at the Camp Nou on Saturday, October 24th at 7:30 pm omwards. An unpredictable, live-action drama shown all over the world by over 100 La Liga partners and now into its 90th season – a feat unprecedented in the entertainment world. The La Liga El Clasico saga has gifted us a stream of incredible storylines over the years, including the greatness of legends such as Johan Cruyff, Alfredo Di Stefano and more recently Ronaldinho, Sergio Ramos and Lionel Messi, unforgettable moments of both showmanship and sportsmanship, and technological and broadcast landmarks.

The first El Clasico of the COVID-19 era
Enjoying El Clasico, or La Liga football in general, seemed unlikely just months ago, with the world in lockdown in the midst of the global COVID-19 pandemic. But LaLiga’s comprehensive BackToWin strategy – which laid out an extensive multi-phase plan to restart the season with regular COVID-19 testing covering personal behaviour away from training facilities, in homes and daily lives – ensured not only that the 2019/20 LaLiga Santander season could be completed in the space of just 39 days without a single positive case but also that the 2020/21 season started on time in early September.