Games' opening pips royal wedding in viewership

The Olympic Games opening ceremony was watched by more people than the royal wedding last year, an International Olympic Committee (IOC) marketing official said yesterday

The audience in Britain peaked at 27 million as BBC broadcasted the opening ceremony July 27, according to Timo Lumme, who is in charge of the IOC's television and marketing services.u00a0

Prince William and Catherine during theiru00a0wedding last year. PIC/ Getty Images

It was reported that the peak audience figure for the royal wedding was around 20 million, reports Xinhua. “I think London 2012 heralds a new era in Olympic broadcasting," said Lumme, who is from Finland.

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