Affiliate marketing is a performance-based model where affiliates promote brands or services and earn commissions based on results such as clicks, signups, or deposits. This model has gained significant traction in high-value digital industries, particularly the iGaming field, which includes online casinos, sports betting, esports, and other gaming platforms.

In iGaming, affiliate marketing plays an important role in customer acquisition. Gaming operators rely on affiliates to bring in quality players, and in return, affiliates receive payments through commission structures such as CPA (Cost Per Acquisition), CPL (Cost Per Lead), hybrid deals, or RevShare (Revenue Share).