He didn't get the hashtag quite right on the first try, so they withheld the free stuffed bear he waited in line a half-hour to earn. "Add play," the agent said. "It should be #CokePlay." On the final night of the Pyeongchang Olympic Games on Sunday evening, this "agent" was policing Daniel Zabek's Instagram feed to make sure he branded his post to exactly match the corporation's chosen slogan.