Noah Lyles wants his thrilling Olympic 100m victory to have a transformative effect on his sport in USA—starting with a company putting his name on his own branded shoe, like NBA great Jordan’s Nike deal. “I want my own shoe. I want my own trainer. 

Dead serious. I want a sneaker. There ain’t no money in spikes. Even Michael Johnson didn’t have his own sneaker. Given how many medals we bring back, our notoriety, the fact it hasn’t happened is crazy to me. So that [shoe] needs to happen,” said Lyles.