Sports and athletes were greatly affected by Covid-19 lockdowns. Neither were there any sporting activity for months, nor was there any training due to severe restrictions in venturing outdoors.

However, there were a few in the sporting world who could make the most of the COVID-19 lockdowns. One of them was Pullela Gopichand—chief national badminton coach and one of the most decorated Indian shuttlers of all-time. Gopichand made the most of free time by taking the online route to launch badmintonhub.in [with entrepreneurs Afroze Khan and Ronak Sachdeva] where shuttlers could get all their badminton requirements with ease. “I think Covid-19 hastened the process a bit to be able to work remotely and the need to expand and communicate beyond physical presence.