Serbian tennis ace Novak Djokovic and wife Jelena have stressed how social media—especially Facebook and Instagram—have helped raise funds for The Novak Djokovic Foundation, owned by the couple.

The body focuses on helping children in Serbia get access to childhood education. "The introduction of social media, especially Facebook and Instagram, has helped us reach global audiences. We've been using Facebook and Instagram as a fantastic tool to fundraise and also to raise the importance of investing in early childhood education," Jelena told Tennis World USA.