Updated On: 16 February, 2013 01:59 AM IST | | A correspondent
Luger Shiva Keshavan K P, India's only medal hope at the 2014 Sochi Winter Olympics, has initiated a unique campaign to promote his sport in country.
The 32-year-old, who has represented India in four Olympic Games and has created numerous Indian, Asian and World Records, has released a video on www.indiaforshiva.com where he travels at speeds of over 100 km per hour on an unmotored sled down the notoriously dangerous Leh-Manali highway and has promised to sport on his Olympic racing suit, the name of each person who shares this video.

Shiva Keshavan