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Updated On: 02 August, 2020 08:02 AM IST | Mumbai | Shweta Shiware
How wonderful it would be if Indias empowered, fashion forward, woke consumer would say these two words to buying and preserving the countrys magical handlooms
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A woman weaver works on handloom yarn at master weaver Vishram Valji Vankar's home at Bhujodi, Kutch. Pic courtesy/Artsians'
This week on August 7, India will celebrate National Handloom Day. The date harks back to 1905 when Mahatma Gandhi supported the call for buying local, and formalised the Swadeshi Movement at Calcutta's Town Hall on August 7.
He called for the boycott of "Manchester-made cloth". Interestingly, he laid stress on being mindful of how this cloth was produced—and not only where. He asked Indians to assess if its manufacture involved exploitation, whether by the British or privileged Indians, thus possibly laying the foundation of what we now know as ethical production and fair trade.
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