When YouTuber Kabita Singh was in Class IV, she was introduced to kitchen chores organically—to chop veggies, stir the pot to ease her mother’s aching feet and learn home-style cooking, along with her two sisters. In their joint family based in Kolkata, children helping out in the kitchen was the norm. Compliments came in only when they made chicken curry on a special Sunday or replicated chowmein from the restaurant they tried recently.

Cut to today: her cooking channel , Kabita’s Kitchen, has more than 12.5 million subscribers, who lap up her recipes that include everything from 10-minute pressure cooker recipes to street food dishes made with common pantry ingredients. To make this online interaction grow, she has launched an offline product of three self-sufficient, preservative-free masalas. “All you have to do is add salt. Even turmeric and red chillies are accounted for,” Singh tells us on a call.