"Zeenat Aman had to get on Instgram to be seen,” says author and podcaster Shunali Khullar Shroff, “It means that all those magazines who are celebrating her now had forgotten her or holding on to a nostalgic version of her.” It’s a conversation that stems from the assumed compliment given to a woman, “You don’t look it”; which is also seen as the only response to a woman telling you her age.

Is there a stencil of how a woman is expected to look at each decade? And what does that look like? Who manufactured this and who is giving it currency? A quick ask on social media had everyone in agreement: “You don’t look your age” is one way of saying, “Aunty ne apne aap ko maintain kiya hai” that “You are easy on the eye”; that “You are not repulsive”.