Updated On: 16 February, 2025 12:09 PM IST | Mumbai | Arpika Bhosale
Was it a thirst for “virality” that led creator Ranveer Allahbadia to say what he said? Industry experts say that audiences who consume controversy, and brands that put their money on “viral” content, have made it harder for authentic content to shine through

Ranveer Allahbadia has put out an apology for his comments and the offensive video has been removed. File pic/Atul Kamble
Did you know what inspired India’s Got Latent (IGL)? It’s a Texas show called Kill Tony, founded in 2013. IGL is pretty much following the Kill Tony format—where a few stand-up comedians perform and get “roasted” intermittently throughout their act, by the hosts and a celebrity guest—just like in the episode Samay Raina hosted with his guest Ranveer Allahbadia.
Here’s what happened. Allahbadia went where no self-respecting Indian ever goes—talking about their parents’ sex life. The fact that Allahbadia preaches spirituality on his own show, The Ranveer Show, and is a self-confessed Hanuman bhakt, made this error of judgement even worse. Although Allahbadia later admitted, in a public apology the day after the episode was streamed, that “comedy is not his forte”, the damage had been done. “I am just here for an apology. I personally had a lapse in judgement,” he says further in the apology video on Instagram.