Updated On: 23 October, 2022 08:32 AM IST | Mumbai | Heena Khandelwal
Karan Johar has one, so do Virat Kohli and Shilpa Shetty. As more and more celebrities try their hand at the restaurant business, we ask veterans of the notoriously tough industry what will succeed, and what’s poised for failure

Vartik Tihara, Virat Kohli with marketing head of True Palate Sushree Vaish at One8 Commune, Juhu
To be fair, I haven’t met anyone in my life who hadn’t at some point in their life contemplated having their own restaurant,” says Riyaaz Amlani, founder and managing director of Impresario Handmade Restaurants and the man behind SOCIAL. “People from all walks of life want to get into the restaurant business, including professionals who quit their corporate job. Celebrities are no different.”
Perhaps that explains the growing interest celebrities have taken of late in the restaurant business. After Shilpa Shetty Kundra got a piece of the successful Bastian pie, we saw Karan Johar opening Neuma in Colaba in May, and just earlier this month, Virat Kohli’s One8 Commune made its way to Juhu. India’s most-famous export Priyanka Chopra Jonas has even opened Sona all the way in New York! There are also other OGs—Sachin Tendulkar, Dino Morea, Virender Sehwag, Sourav Ganguly, Govinda—whose restaurants have long shut down.