Q. What is special about the new channel?
A. None of what we air is anything you’ve seen on other channels before. What I feel is best for the channel right now is to try and make it as honest and organic as possible. By that I mean there should be no attempt to show off. I am aiming at a clutter-free screen at all times. There will be no appointment-based shows for the first few months. Music will be played on the basis of moods, rather than genre. Instead of full-blown shows we’re going to have snappy eight-minute vignettes, which are being ideated by a young crew of indie artistes; it’s so informal that you might even catch them hanging around in the background on the show.

One For The Road is a show on the channel where musicians will partake in impromptu gigs