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Creating to the beat
Updated On: 10 April, 2022 08:34 AM IST | Mumbai | Team SMD
Founded by sitar player Mansoor Rahimat Khan and sound designer Siddharth Bhardwaj, Beatoven.ai aims to revolutionise how music is created
Mansoor Rahimat Khan and Siddharth Bhardwaj
Curated by Nimisha Patil, Jane Borges and Kasturi Gadge
A platform for music composers, content creators and podcasters, Beatoven.ai is India’s first and only artificial intelligence-driven music tech startup providing easy to create and affordable music through their subscription programme. Founded by sitar player Mansoor Rahimat Khan and sound designer Siddharth Bhardwaj, Beatoven.ai aims to revolutionise how music is created. “The interface has been built to help content creators, production houses, digital marketing firms, advertising agencies with AI-driven, user-friendly, mood-based tunes and jingles for easy-access to royalty-free music,” informs the duo. The brand has also built algorithms for region-specific music composition spanning across geographies within India and intends to scale this to include music from other parts, such as Arab, China, Korea and Latin America. “The company’s vision is to build a collaborative environment for musicians and AI to co-exist and create monetisation opportunities for music producers, session musicians and instrumentalists,” they add.
www.beatoven.ai
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