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Dark, hot and a success
Updated On: 03 April, 2022 07:16 AM IST | Mumbai | Nasrin Modak Siddiqi
A student in Gurugram who craved hot chocolate with her roommates went ahead and learnt to make her own mix. And make a business out of it
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With an affordable price point, Tiggle makes quality hot chocolate more accesible to all
After a hectic day at work in 2019, Anuva Kakkar came back to her PG, craving a good cup of hot chocolate. She asked her flatmates to join in, but was surprised that none of them had tried it before. “Good hot chocolate is mostly available in high-end cafés, and freshers like us would have to burn a hole in our pockets to have it. Making it at home is a bad idea because a good quality premix is tough to find,” says Kakkar, 23. Identifying the gap in the market, she started reading about making hot chocolate from scratch and tasted cocoa from 40 farms before she hit gold in Tamil Nadu, and launched Tiggle.
“Your idea always sounds like a billion-dollar one to you but it is important to have it validated—get real feedback,” Kakkar, who printed pamphlets, made three litres of hot chocolate, and stationed herself outside the DLF Phase-3 metro station in Gurugram. “I was embarrassed, nervous, and so afraid,” she remembers. But she was sold out in 52 minutes. “I remember the face of one person who patiently waited in the queue and by the time it was his turn, we had run out of it.”
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