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Does life start at 40? Why Indian companies need to change the way they think

Forget the myth of ‘past their prime’. New research suggests that our brains hit peak performance precisely when the job market starts to sideline us. It’s time companies stop chasing fresh talent

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Dipika Singh

Dipika Singh

Dipika Singh was in her late 30s when she decided to make her passion project a full-time career. At 39, she did not want to look for a job, but she had not planned a career path either. This moment of crisis, which countless mid-career professionals face, often feels like a full stop. Yet, for Dipika, it became the essential catalyst for her life’s best work.

She took the terrifying leap into entrepreneurship. “I initially floundered before realising my core competencies,” she recalls. The skills that saved her weren’t technical jargon or trendy certifications; they were simple, battle-tested human strengths. “I was good at speaking and writing,” she says. By focusing on honing those transferable skills, she built a successful career as a learning facilitator. Eventually, at 50, she founded She Means Business. She asserts, “I 100 per cent think that I am now doing my best work.”

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