After using T-shirts as carriers of social messaging, Mumbai-based non-profit Mixx has gone deeper. This time, the platform founded by copywriter Ruchika Parab is looking at innerwear to support gender equality and sexual fluidity. Parab says that she was looking for a different form after tees, “something that works with consent, and also flips the script.” 

She decided to collaborate with Tailor and Circus, a Tamil Nadu headquartered brand known for its unisex, gender neutral underwear. “We wanted something that’s comfortable for everyone, anatomy wise. It’s not perfect yet. For instance, we don’t have a style for someone who may be undergoing gender reconstruction and is in the transition phase. But we are working on it, ” says Parab, who is backing the design initiative with the launch of a zine that will feature the experiences of 15 writers, adding to the consent conversation.