Updated On: 24 January, 2021 11:14 AM IST | Mumbai | Anju Maskeri
With limited-period fitness challenges raging on social media, experts say they can be an effective strategy to get you going. But remember, fitness does not come on a deadline

Lawyer Gaurav Shrawat joined a fitness challenge last year and saw great results. He`s now in the fifth edition and plans to opt for one or two more before he goes solo. Pics/Ashish Raje
If there is one thing that’s been giving fierce competition to the baking mania on our social media feed, it’s the gamut of fitness challenges. Although not entirely new, the concept became a blitzkrieg during the Coronavirus-induced lockdown when the world was forced to hunker down and indoor home exercises became the norm. Influencers and YouTubers such as Chloe Ting, Blogilates (Cassey Ho) and Pamela Reif promised toned abs, peachy booties, and flat bellies to participants. According to reports, 34-year-old Ting from Australia gained more than three million subscribers in May 2020 alone.
Research says that if you can stick to a new habit for 21 days and see good results, there’s a good chance you’ll be able to maintain it into the future. All of which has us wondering if the challenges really work, and, let’s say you conquer the 21 days, what about life after?