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Gen Z at work: How YouTube fan page creators are evolving content economy
Updated On: 13 August, 2023 06:33 AM IST | Mumbai | Christalle Fernandes
What’s in a name? For fanpages on YouTube, almost everything. As the video-sharing platform completes 15 years of its operations in India, mid-day speaks to the faces behind the accounts: most of them youngsters under age 20
Suyash Aesthetiic, one of fashion content creator Suraj Pal Singh’s and Yashi Tank’s fan pages, helps fans connect with their idols. It’s run by 15-year-old Manan Doshi, a longtime fan of the couple
Type in your favourite celebrity’s name on YouTube and you’ll have to sift through a whole array of accounts competing for attention, along with the original. Unlike the olden days, today you have celeb’s fans jostling for the same number of eyeballs. And this is completely legal and fair, with only the verified tick mark being an indicator of the original celebrity’s identity.
Earlier this week, YouTube released its survey report to mark 15 years of its operations in India. The findings show that 48 per cent of Gen Z viewers who were surveyed watched content created by fans of influencers, celebrities, and public figures. The survey, that looked at viewership trends over a period of 12 months, also found that 69 per cent of YouTube’s viewers preferred a diverse format of content, using a mix of long videos, short videos and live streams.
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