When this writer heard a rumour that several followers of Roshni Chopra had called Sabyasachi stores asking for the exact outfit she wore on her Instagram, we knew that she was one to take note of. When we speak to Chopra on a weekday evening, she is sipping wine, and chatting with us from a room with a sea view. “I take that as a compliment. If people think they can take something I wore, and make it theirs, there is nothing like it. That’s what I aim to do.”

Chopra, once a familiar face on TV—she is most remembered for her role as Pia in Zee TV’s Kasamh Se—took a break to focus on raising her two sons, nine-year-old Jaiveer and five-year-old Reyaan with husband, filmmaker Siddharth Anand Kumar. Ever since, she has been sharing fashion and lifestyle content on her Instagram, and today, has a following touching 346k. Her aesthetic is girly, pretty, coordinated and clean. That she is 40, just adds to her charm. “I was always fond of beautiful aesthetics. I used to cringe at the clothes I had to wear on my shows, and would carry my own! I think the fact that what I do is mostly easy to follow, makes me relatable. I have been through different stages in my life. From frumpista to fashionista—I have done it all. I don’t have time to do shoots at fancy locations. I do stuff in my balcony when one of the kids is having a bath.” The fact that her balcony looks like a readymade Instagrammable location is something Chopra has worked on. “Everything has to be balanced and clean. It has to be visually pleasing and harmonious. I don’t want to be here to flex, so it should add some value to the viewer’s life. It also needs to be fun, no matter what age or stage you are at.”