As a business executive who leads inclusivity projects at Future Group, Vineet Saraiwala`s job requires him to spearhead assignments across accessibility, pricing, home delivery and promotion analytics. While scouting for models and voiceover artistes with disability, Saraiwala says he was surprised to learn how difficult it was to land talent. "It`s not that we don`t have enough models and artistes with disability, but where do you find them? To route the search through NGOs, who would then connect me with a third party was arduous. I was looking for a single platform, where I could see their resumes, because ultimately, it`s about ability and not disability."

Since he didn`t find one, he decided to launch it. Atypical Advantage is India`s first hiring platform exclusively for people with disabilities. Singers, dancers, masseuses, voiceover artistes, painters, and photographers are among the 16 categories, who are up for hire. Every listed person has a dedicated profile page. The platform also has a store section that retails products ranging from clothing, bags, jewellery and gourmet food made by disabled creators.