Godrej Yummiez, a leading brand of frozen ready-to-cook products from Godrej Tyson Foods Limited (GTFL), is thrilled to announce the launch of its latest innovation, Yummiez Crispy Fried Chicken, a ready-to-cook crunchy snack that is convenient to make at home in just five to seven minutes. The brand also unveiled Yummiez Crispy Chicken Bites; bite-sized munchies made from premium boneless chicken. As the leading brand in non-veg frozen ready-to-cook category, Godrej Yummiez continues to redefine the landscape with its offerings and innovations.   Crispy Fried Chicken and Crispy Chicken Bites becomes two fresh additions in Yummiez’s non-veg portfolio, having witnessed the launch of chicken sausage sachets, cocktail sausages, and prawns in last one year.  

As per a report released by Department of Animal Husbandry, Dairying & Fisheries in 2022, India’s chicken meat consumption is around 3 kg per person per year. The organised fried chicken category in India is estimated to be around INR 2000 crore, growing anywhere between 15-20% per annum. However, most consumers choose to enjoy fried chicken outside due to the hassle associated with cooking it at home and the inability to achieve recipe and taste matching restaurant like fried chicken. Identifying this need gap, Godrej Yummiez is offering a ready-to-cook variant bringing restaurant like taste to home along with convenience and ease. The ready-to-cook fried chicken also offers more value to consumers.