If the sepia-toned pictures from our family albums are anything to go by, our mums and grandmums were on fleek. "[They dressed] with the times," says Amrit Kumar, co-founder of the indie label, NorBlack NorWhite (NBNW), over email. "Chiffon floral saris or classic silks with beehives and wing-tipped eyeliner or fitted bell-bottoms and platforms. Whatever the trend was, our moms and grannies seemed to be a part of the phenomenon."

Since 2009, when they set up the label, Kumar and her business partner Mriga Kapadiya have reimagined traditional Indian textiles: tie-dye as jumpsuits, ikat as floor dresses, bandhani as boyfriend shirts. In 2016, they also started an Instagram account, @ohauntyji, a crowdsourced archive, to reposition Indian aunties as legit divas. "OhAuntyJi was born because we are a bit obsessed with everything auntie," says Kapadiya. "Bossy aunties, sweetie aunties, grumpy aunties, academic aunties: they all have character and mostly move with style, even if they think they don't have any. We respect that no matter what type of auntie, they take ownership of their aesthetic and are usually very committed to it, because they have sh*t to do and a life to run, and there's no time to care about what [anybody] thinks."