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Hiii guys! If I can do it, so can you
Updated On: 05 May, 2024 08:20 AM IST | Mumbai | Aastha Atray Banan
As the creator economy grows into billions, influencers share tricks of the trade and decode their growth in books that peddle relatability, positive reinforcement and hustle
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Entrepreneur Ankur Warikoo says he caters to the rebellious young person, who has a lower attention span and hence, makes his books light and aspirational; (right) Masoom Minawala’s book She’ll Never Make It recounts her navigating trolls and criticism on social media
As we speak to her, Masoom Minawala Mehta is on her way to an event in Mumbai where she will be speaking to college students about her book She’ll Never Make It: My Journey From Doubt to Dominance. She is down from Dubai, where she lives with her husband and son, for a four-city book tour, with two events a day—one at an educational institution and one organised for women by FICCI.
Minawala, the influencer sweetheart for luxury brands Louis Vuitton, Bulgari and Jimmy Choo, is also a favourite among trolls to break and bring down. Her choices, fashion and personal, are attacked viciously every day. “I didn’t want to write it,” she says. “I thought, who will read it? Why is it important? Because I have been told [enough times] that nothing I say matters. It becomes your truth. People have looked at me as if I was crazy—they thought I would never make it. So that formed the foundation of the book—it’s more about my failures than my success. It’s the journey that made me realise I had to just keep doing what I do, and making my choices.”
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