Santosh Menon runs an integrated events and marketing solutions agency out of Vile Parle. Menon's business took a hit during the lockdown, given that physical distancing norms have put a stop on all on ground events and outdoor activities. "It has been a struggle to retain our employees because business has gone kaput since March."

But the team decided that they wouldn't scatter. Together with their CEO, they held brainstorming sessions on how best to survive the economic crisis brought on by the pandemic.