In  the world of two-minute recipe videos that are a fast and effective way to engage with larger audiences, thankfully there are chefs and content creators who believe in giving each dish and ingredient, the time they deserve. Frame-by-frame, recipe-by-recipe, they lure you into falling in love with food and the process of making it.  All in real-time. No template, no format, no structure-just recipes, woven with stories; where the dish is the real star.

Long, and short of it
Chef Ranveer Brar@ranveer.brar
What can you do with food when you have spent 26 years of your life, learning, making, sharing and discussing food? Three years ago, Ranveer Brar decided to break a norm and make long-form recipe videos, sharing stories, tips and tricks he learnt from the those who make the dish at grassroots level. Experts advised him to stick to a two or five minute format; Brar refused. “You get only one chance to tell a story,” he says, “so you don’t want to regret not giving the dish the time it deserves. Some poetry needs four pages, some are told in four lines. Also, after being in the industry this long, you are answerable to your conscience. It’s not about hitting a million followers, but about building a connect.”