Advertising moghul R Balakrishna, or Balki's  journey in advertising began in 1987 when he responded to an advertisement by Mudra Communications, asking applicants who wanted to work as interns to send in 100 words about them. "I only replied because it had a logo that looked similar to the logo that appeared at the end of the television serial Buniyad. So, I thought it was Ramesh Sippy's company. But it turned out to be an advertising company. I got conned into it," he says.