The Afrobeat-infused catchy and groovy track by Ghanian artiste KiDi must have popped up on your Instagram at least once. Touch It has surpassed over 10 million streams on Spotify, giving rise to the #TouchItChallenge, a TikTok call to dance to the groovy hook, “shut up and bend over, let your backa do the talking over”.  “I wanted to make a song which, you hear and people just want to get up and do something—dance, be happy, shake their bodies and enjoy life,” says 28-year-old Denis Nana Dawmena, aka KiDi.

The song was taken from samples of an old song called Pass the Dutchie by British-Jamaican reggae band Musical Youth. It’s like an action song, he says. KiDi has been making hit songs in Ghana for the past five years but has never been formally trained in music, learning to play the guitar and piano from YouTube and by reading books. “I believe I was gifted,” he declares.