Poonam Sapra, 64
Mother With Sign, Instagram positivity influencer

The New York-based account, @dudewithsign may be cool, but Indians got something better this year. We got a calm, pleasant @motherwithsign, aka Poonam Sapra, who reminded us of the wisdom we have always been aware of, but have often ignored. Sapra's son, Pranav, a Delhi-based writer, came up with the idea after another day of being nagged by his mom during the lockdown.

"She would always be saying, drink more water, eat more veggies. So, while my first response was, 'please, yaar [stop!]', I figured I could direct this energy elsewhere, and suggested starting an account for her," he says.