They know that song more than they know me,” says singer-songwriter and composer Aditya A, better known as the voice behind Chaand Baaliyan. The song was released in April 2020, but blew up only in February this year. “A few celebs covered it,” says the Chandigarh-based musician, “and eventually Instagram influencers shared it on reels. Within a month, it blew out of proportion with around one million reels.” It now has over 25 million views across YouTube.

Aditya’s sudden rise to fame made him one of 200 Indian artistes Instagram has partnered with for their latest music property, 1 Minute Music. Launched in late May, this new music property is a set of music tracks and videos, exclusively available on Insta for reels and stories.