Updated On: 18 June, 2021 11:09 AM IST | Mumbai | Shweta Shiware
While the pandemic has inspired most designers to change their marketing game, some are considering working technology into fabric. Is the integration of functionality and fashion the new frontier, and the future?

The CoVest jackets (full and half designs) are available in linen, Ajrakh print cotton and Cemi-Flex fabrics. Its “smart” features are built into the product design to protect the wearer from infection
Unusual times call for unusual projects. Somesh Singh, 45, is not a fashion designer, although as a former professor at Ahmedabad’s National Institute of Design (NID), he has taught the likes of Rahul Mishra and Nachiket Barve. It’s a position he held for 14 years before taking over as director at Institute of Apparel Management, which he quit in 2016. And his latest tryst with product design addresses the pandemic reality in the most effective way he knows: by creating the CoVest jacket.
After launching four-layer, high-density polyester masks layered with pleats instead of darts to allow air pockets for breathability, Singh set out to see if he could make “safe” clothes. “It is [virus] everywhere, but hidden from sight. For design to stay relevant, it has to engage with solutions.”