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Local brands ride PM wagon
Updated On: 17 May, 2020 08:25 AM IST | Mumbai | Aastha Atray Banan
As PM Modi urges wary Indians to use desi products instead of international goods (read Chinese), homegrown brands aim to ride the wave
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A digital influencer wears Kraus jeans, a Mumbai-based denim brand for women
Last week, as Prime Minister Narendra Modi, in a bid to revive the economy, announced the war cry "Vocal for Local", Instagram was flooded with posts by homegrown brands keen to remind us that they exist. Using the hashtags #Vocalforlocal, #madeinindia, and #supportlocal, indie brands hopped on to the bandwagon to woo potential buyers, who after being hit by the Coronavirus are not just hesitant to step out, but also wary of consuming anything imported.
Some marketing campaigns have already started taking the say-no-to-made-in-China tangent. And soon, we may find ourselves looking for Indian manufacturers of products that were once solely foreign made, or those we shopped for when travelling.
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