As a Mumbaikar, it’s is likely that you’ve  sampled Jhama’s mithai at some point in your life. The 60-year-old, family-run sweet shop with a home in Chembur Camp is known for its traditional, melt-in-the-mouth gulab jamun and sev-barfi.

The brand, launched in 1948 by Jhamamal Lulla, a post-Partition refugee, recently pivoted to online deliveries by launching a website that acts as an online store. It’s what the family’s young business minds wanted to explore given the COVID-accelerated migration to digital. Through their website, they are now delivering pan-India and “on special requests we are also delivering internationally but that is not on our website yet,” says Rishay Lulla,Lulla, the family’s third generation entrepreneur helming the business.