Home / Sunday-mid-day / / Article /
Long live mithai
Updated On: 26 September, 2021 08:22 AM IST | Mumbai | Nidhi Lodaya
One of Mumbai’s oldest and fondest sweet shops has imported a packaging technique from Germany to ensure the sweets arrive at their destination with flavours intact
Listen to this article :
Not replacing mawa with maida is what prevents their gulab jamun from having a hard, rubbery texture
As a Mumbaikar, it’s is likely that you’ve sampled Jhama’s mithai at some point in your life. The 60-year-old, family-run sweet shop with a home in Chembur Camp is known for its traditional, melt-in-the-mouth gulab jamun and sev-barfi.
The brand, launched in 1948 by Jhamamal Lulla, a post-Partition refugee, recently pivoted to online deliveries by launching a website that acts as an online store. It’s what the family’s young business minds wanted to explore given the COVID-accelerated migration to digital. Through their website, they are now delivering pan-India and “on special requests we are also delivering internationally but that is not on our website yet,” says Rishay Lulla,Lulla, the family’s third generation entrepreneur helming the business.
Read Next Story
Trending Stories
Latest Photos
Latest Videos
Latest Web Stories
ADVERTISEMENT
Mid-Day Fast
ADVERTISEMENT
ADVERTISEMENT