Last week, the news of an award nomination by a leading women’s magazine had mom blogger circles buzzing with indignation. The award nominations in question were for Mom Blogger of The Year, and the three finalists, it was argued, were not strictly mom influencers; they were just influencers who happened to have recently birthed children. The social media chatter eventually made its way to the ears of the organisers, who re-opened the nominations for the category and deleted its original post lauding the former finalists, which had raked in over 1,000 comments. 

Simone Khambatta claps her hands in glee when we tell her this. “If something matters, it must be spoken about,” the digital creator emphasises. “We’ve been asking for a mom blogger category for the past three years.” It was her stories and a reel posted on the topic that made the other mom bloggers rally around and comment their way to a new nomination round.