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More than the sum of its parts

Co-ord sets are having their moment in the COVID sun; with customers choosing them for multi-purpose lockdown wear that spans WFH to a stroll down the road

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Amrita Khanna and Gursi Singh of Lovebirds

Amrita Khanna and Gursi Singh of Lovebirds

"Matching-matching" is a term kids from the 1990s might remember, when their blouses and bottoms, even shoes and hair bands, were colour co-ordinated. The trend has moved to adulthood, and is now called co-ord (short for co-ordinated, loose-fit two-piece dressing), and we are wondering if it has anything to do with the health and economic crisis that has gripped the world.

"Co-ord sets are integral to our brand aesthetic, but yes, it is during these months of lockdown that we created a separate category for them on our website," says Gursi Singh, one half of the clothing brand, Lovebirds.

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